Download Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin,Xuemei Tian PDF

By Bill Martin,Xuemei Tian

How are companies responding to worldwide alterations in markets pushed through adjustments in expertise? regardless of the undefined, the traits are well-known: globalization and the increase of business conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and construction, all mirrored within the emergence of latest avid gamers, new services and new sorts of competition.

As arguably the 1st knowledge-based company, booklet publishing offers an awesome environment for the research of problem and chance. The is at present experiencing fierce degrees of pageant, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. extra to those are the demanding situations posed through new and capability entrants to the industry, the emergence of recent services and products, new methods of doing company, together with buying and selling in digital markets, and the vulnerability of conventional company types. The suitability of ebook publishing as a context for getting to know the emergence of knowledge-based enterprise turns into all too apparent.

Through combining basic study with secondary research drawn from the proper literatures, Books, Bytes and enterprise is either a readable and informative account of industrial within the knowledge-based economy.

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Books, Bytes and Business: The Promise of Digital Publishing

How are companies responding to international alterations in markets pushed by means of alterations in know-how? regardless of the undefined, the tendencies are everyday: globalization and the increase of business conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of latest avid gamers, new services and products and new types of festival.

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